Pay Per Click Advertising Management

Online advertising has come a long way since the days of simple banner advertising. One of the most effective advertising methods a small business can employ today is pay-per-click advertising. These are advertisements that don't cost the advertiser anything unless they are clicked. Generally, people are most familiar with these ads on Google (see below). Visit Wikipedia for more information on Pay Per Click advertising.


The Pay Per Click areas on this search results page are highlited in yellow

Third Switch Media brings three areas of expertise together to create and manage effective campaigns for our clients. First, Keyword Research, is required to determine the correct search terms to advertise against. Keywords are of no use if your customers don't use them in their search activity.

The second area of expertise we offer is in writing effective and creative ad copy. Anyone can write ineffective copy, we use our experience to write attention getting ads then continuously improve them through testing.

Finally, we offer technical expertise in account management to deliver the best campaigns possible. Understanding how to limit the exposure of your ads through phrase matching, geo targeting, placement management, and time-of-day ad scheduling are key technical abilities that are best learned through experience.

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